Market and industry trends survey

  • Market capacity and growth forecast

  • Market trends and hot spots

  • Market opportunity and risk analysis

  • Main drivers of market development

  • Market segmentation

  • Search trend analysis of relevant keywords

 
 
 

Competitor analysis

  • Positioning of major competitors

  • Strategic analysis of competitors' brands and products

  • Analysis of competitors' marketing content

  • Digital marketing analysis of competitors

  • Analysis of competitors' e-commerce channels

 
 
 

Consumer survey analysis

  • Target consumer segmentation

  • Demographic/geographical characteristics of target consumers

  • Analysis of psychological/behavioral characteristics of target consumers

  • Consumer pain point/demand analysis

  • Portraits of target consumers

 
 
 

Brand strategy formulation

  • Brand positioning and suggestions

  • Brand mission/Vision/Core values

  • Suggestions on product and product line planning strategies

  • Conception of core selling points of main products

  • Suggestions on product usage scenarios and pricing strategies

  • Suggestions on visual marketing content style

  • Brand marketing strategy suggestions

 
 

Brand Concept Identification System & Brand Bookmaking

  • Brand naming

  • Brand slogan/slogan creativity

  • Compilation of brand stories

  • Brand Mission/Vision Statement

  • Creative brand core values

 

Brand Visual Identity System Design

  • Logo design creativity and application specifications

  • Brand color and application specifications

  • Brand fonts and application specifications

  • VI design application of company/team/system

  • Design and production of brand manuals

 

Case Studies

Market research and brand strategy development

Brand concept identification system